Turn White Castle® Red!

Chris Ruh has been going to the White Castle® on South High Street in Columbus for 40 years. He was happy to participate in the “Turn White Castle Red” campaign of the American Red Cross, in progress at Columbus, Ohio White Castle® locations. “It’s a good cause,” he says.

White Castle® employee Aqueelah Smith echoes that sentiment. With a beaming smile, she steps into the dining room to talk to customers or wipe down tables. Behind the counter, she asks them, some obviously “regulars,” if they want to make a donation. In the background, employees could be heard asking drive-through customers the same question. She and her co-workers had already collected a bag full of “yes’s.”

From February 1-14, customers are invited to purchase Red Cross icons for $1, $3 or $5 in-store or at the drive-through to display in White Castle® locations, with the intent to “Turn White Castle® Red for Valentine’s Day.”

These donations will help fund Red Cross disaster services, including the multi-year Home Fire Campaign. Every year, the victims of nearly 70,000 disasters large and small rely on the Red Cross for immediate help. Red Cross volunteers provide emotional support, help meeting immediate needs, and guidance to people recovering from a disaster.

The most common disasters are home fires. In a nationwide effort to prevent home fires, in 2014 the American Red Cross launched the Home Fire Campaign to reduce the number of home fire deaths and injuries by 25 percent. The Red Cross is joining with thousands of local fire departments and community groups to install 2.5 million free smoke alarms in neighborhoods at high risk for home fires, and to educate people about home fire prevention and preparedness.

The Red Cross is asking every household in America to take two simple steps that can help to save lives: practicing fire drills at home and checking smoke alarms monthly. Fire experts agree that people may have as little as two minutes to escape a burning home before it’s too late to get out. Every household should create a fire escape plan and practice it until everyone can escape in less than two minutes.

Having working smoke alarms gives people precious time to escape a fire. To ensure maximum safety, smoke alarms should be placed on every level of a home, including inside and outside bedrooms.

Visit redcross.org to learn more about protecting your loved ones and home from fire. Contact your local Red Cross to find out the location of smoke alarm installation events, volunteer your time, or make a financial contribution.

Rob Hamiter has never needed Red Cross services, but he was happy to make a donation to the “Turn White Castle® Red” campaign in support of Red Cross disaster services. “It’s the Red Cross,” he says. “They’re there when you need them.”

About the American Red Cross: The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

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